Prospectus
14th El Cajon Invitational
Art Exhibit - Joint Exhibit -
With The Associated Fine Artists
Exhibit Dates:September 28, through November 6, 2009.
Exhibiting is by invitation only. Artists and photographers are invited to exhibit four (4) pieces of art representing their current work and most likely to be purchased by guests. A reception, hosted by the artists, will be held on Sunday, October 25, 2009 from 3:00 to 6:00 PM. The reception concentrates on getting family, friends, clients and potential buyers to view the art. A primary objective of the exhibit is celebrating and selling art. There are no awards or prizes.
Marketing Plan:
East County Business Center - St. Clair Gallery
Invite local business to the artist’s reception.
Encourage clients to attend the artist’s reception.
Announce the show and reception on the ECBC web site.
Submit press releases to the local print and broadcast media.
Promote the exhibit at all activities in the ECBC including seminars, meetings and outreach programs.
Contributing Artists -
Submit quality, well framed and presented, artwork for the show.
Encourage people to visit the gallery during the exhibit.
Invite friends, etc. to attend the artists’ reception.
Invite members of art organizations to attend the artist’s reception.
Make a concerted effort to invite potential buyers to the artist’s reception.
Announce the exhibit and reception on your personal web site, if possible.
Attend the artist’s reception and host your work.
Each artist will receive 20 announcement postcards representing a sampling of the art from this exhibit to assist in inviting guests to the reception. The success of the exhibit depends on getting 250 or more people at the reception to create a fun filled, party atmosphere. The Gallery Director will assist artists with the task of identifying and inviting potential buyers.
General Information:
All art is to be suitable for family viewing; the gallery is in a business center. Art is to be delivered ready to hang on a wire. The maximum size is 54 inches on any side. Please do not deliver heavy pieces. Each artist will sign an Exhibit Agreement which established the commission on sales of 20% to the ECBC; contains a waiver of responsibility for the ECBC and the St. Clair Gallery; and allows sold pieces to be replaced by the artist as soon as possible..
The Gallery Director will need three volunteers to help hang the exhibit on September 28, 2009 from 10:00 am to 1:00 pm.
The St. Clair Gallery will accept payment for art that is sold by credit card or cash, and the artwork will be delivered to the buyer. Net funds will be turned over to the artist. For payment by check, the check must be made payable to the artist, who will decide when to deliver the artwork based on whether or not the buyer is known to the artist. The artist will then pay the St. Clair Gallery the commission. Art is sold for the price on the Title Card, no tax is added. Artists shall price work to include all expenses, including taxes, which are the responsibility of the artist to report and pay.
The Gallery Director will work out any difficult times or dates with the artists.
The East County Business Center and the St. Clair Gallery reserves the right to refuse any entry.
Inquires should be directed to the Gallery Director, Howard Bagley (619) 322-5328.
director@stclairgallery.com
Please visit the gallery web site
for additional information:
www.stclairgallery.com